SERIES 18 || SAYING NO...
Having just become a mother, life has never been a dull day for designer Cassey Gan. From midnight feeds to watching her baby take his first few steps, experiencing the big and small milestones that come with maternity has been full of surprises.
Staying true to her brand’s ethos, “inspiration is everywhere”, the designer finds beauty in her new life as a mother. As grocery store runs become more frequent to nourish and feed her child, visual references to broccoli florets, carrot sticks, and potatoes find themselves amongst an array of prints painted in bright hues of pink, orange, and green.
Being a mom also means being able to protect your child from life’s dangers, and making sure they know right from wrong. With that, she finds herself using the word “No” a lot to protect her baby from doing things that might harm him. Though this word is now part of her daily vocabulary as a mother, this isn’t particularly true in the context of her professional life. In fear of offending her peers and the people around her, saying “No” isn’t so easy to do. With embracing this new instinct comes diagonal slashes, lines, and geometric shapes that are a symbolic representation of the word “No”.
As an advocate of layering and colour-blocking, the designer exhibits her ability to harmoniously bring together textures and print using denim, a fabric she has found herself wearing more frequently whilst adapting to the spontaneity of motherhood. The incorporation of bleached denim is a representation of this, as it is a versatile textile, whilst tie-dye patterns add an element of non-uniformity into the mix which further emphasises the unpredictability of motherhood as a whole. The collection also sports mandarin collars, asymmetrical shapes, and curved lines draped seamlessly on the brand’s distinct non-form-fitting silhouettes, which are designed with inclusivity and empowerment in mind.

S18 TT02B || CUT IN BLUE LEEK TOP

S18 TT03A || ORANGE TOMATO TOP

S18 TT03B || BLUE CARROT TOP

S18 TT05A || BASIC CLOUD DENIM TOP

S18 TT05B || BIB TOP

S18 TT06 || GROCERY BASKET TOP

S18 TT07 || CHECKS CROPPED TOP

S18 TT08A || SKY JUICE DENIM TOP

S18 TT08B || PINK CARROT TOP

S18 TT09 || YELLOW TOMATO TOP

S18 TT10 || CHECKS ON CHECKS TOP

S18 TT11 || GROCERY RUN TOP

S18 VT02 || OVERSIZED MIXED BROCCOLI VEST

S18 VT03 || OVERSIZED GROCERY BASKET VEST

S18 ZHT01 || REVERSIBLE BUCKET HAT || PINK BROCCOLI

S18 ZHT02 || REVERSIBLE BUCKET HAT || NAVY BROCCOLI

S18 ZHT03 || REVERSIBLE BUCKET HAT || YELLOW TOMATO

S18 ZHT04 || REVERSIBLE BUCKET HAT || ORANGE TOMATO

S18 ZHT05 || GLITTER BUCKET HAT || BLACK

S18 ZHT06 || GLITTER BUCKET HAT || GOLD

S18 ZHT07 || GLITTER BUCKET HAT || PINK
